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Automation Testing Market Size, Share & Demand Report By Type (Functional Testing, Non-Functional Testing, Regression Testing, AI-Driven Testing), By Deployment Mode (On-Premise, Cloud-Based), By Application (Web Application, Mobile Application, Desktop Application), By Industry Vertical (IT & Telecom, BFSI, Healthcare & Life Sciences, Retail & E-Commerce, Manufacturing), By End-User (Large Enterprises, SMEs) By Region & Segment Forecasts, 2025–2033

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Report Benefits

  • Develop business strategies by understanding the trends shaping and driving the Market.

  • Drive revenues by understanding the key trends, innovative products and technologies, market segments, and companies likely to impact the Market in the future.

  • Formulate effective sales and marketing strategies by understanding the competitive landscape and by analysing the company share of market leaders.

  • Identify emerging players with potentially strong product portfolios and create effective counter-strategies to gain a competitive advantage.

  • Track sales in the global and country-specific Market.

  • Organize your sales and marketing efforts by identifying the market categories and segments that present maximum opportunities for consolidations, investments and strategic partnerships.

Table of Contents

  1. Executive Summary
    1. Introduction
  2. Market Introduction
    1. Market Definition
    2. Scope of the Study
    3. Market Structure
  3. Research Methodology
    1. Primary Research
    2. Research Methodology
    3. Assumptions & Exclusions
    4. Secondary Data Sources
  4. Market Factor Analysis
    1. Value Chain Analysis: Automation Testing Market
    2. Porters Five Forces Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitution
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Dynamics
    1. Drivers
    2. Restraints
    3. Opportunities
  6. Recent Trends Analysis
  7. Impact of COVID-19 on Automation Testing Market
    1. Pre and Post Covid -19 Market Scenario Analysis
    2. Market Recovery Timeline and Challenge
    3. Measures Taken by Top Players
  8. Regulatory Landscape
  9. Automation Testing Market, By Type:
    1. Introduction
      1. Market Size and Forecast, By Type:
    2. Functional Testing
      1. Market Size and Forecast, By Region
    3. Non-Functional Testing
      1. Market Size and Forecast, By Region
    4. Regression Testing
      1. Market Size and Forecast, By Region
    5. AI-Driven Testing
      1. Market Size and Forecast, By Region
  10. Automation Testing Market, By Deployment Mode:
    1. Introduction
      1. Market Size and Forecast, By Deployment Mode:
    2. On-Premise
      1. Market Size and Forecast, By Region
    3. Cloud-Based
      1. Market Size and Forecast, By Region
  11. Automation Testing Market, By Application:
    1. Introduction
      1. Market Size and Forecast, By Application:
    2. Web Application
      1. Market Size and Forecast, By Region
    3. Mobile Application
      1. Market Size and Forecast, By Region
    4. Desktop Application
      1. Market Size and Forecast, By Region
  12. Automation Testing Market, By Industry Vertical:
    1. Introduction
      1. Market Size and Forecast, By Industry Vertical:
    2. IT & Telecom
      1. Market Size and Forecast, By Region
    3. BFSI
      1. Market Size and Forecast, By Region
    4. Healthcare & Life Sciences
      1. Market Size and Forecast, By Region
    5. Retail & E-Commerce
      1. Market Size and Forecast, By Region
    6. Manufacturing
      1. Market Size and Forecast, By Region
  13. Automation Testing Market, By End-User:
    1. Introduction
      1. Market Size and Forecast, By End-User:
    2. Large Enterprises
      1. Market Size and Forecast, By Region
    3. Small & Medium Enterprises (SMEs)
      1. Market Size and Forecast, By Region
  14. Regional Overview
    1. Introduction
      1. Market Size and Forecast
    2. North America
      1. Market Size and Forecast
        1. By Type:
          1. Functional Testing
            1. Non-Functional Testing
              1. Regression Testing
                1. AI-Driven Testing
                2. By Deployment Mode:
                  1. On-Premise
                    1. Cloud-Based
                    2. By Application:
                      1. Web Application
                        1. Mobile Application
                          1. Desktop Application
                          2. By Industry Vertical:
                            1. IT & Telecom
                              1. BFSI
                                1. Healthcare & Life Sciences
                                  1. Retail & E-Commerce
                                    1. Manufacturing
                                    2. By End-User:
                                      1. Large Enterprises
                                        1. Small & Medium Enterprises (SMEs)
                                      2. U.S.
                                        1. By Type:
                                          1. Functional Testing
                                            1. Non-Functional Testing
                                              1. Regression Testing
                                                1. AI-Driven Testing
                                                2. By Deployment Mode:
                                                  1. On-Premise
                                                    1. Cloud-Based
                                                    2. By Application:
                                                      1. Web Application
                                                        1. Mobile Application
                                                          1. Desktop Application
                                                          2. By Industry Vertical:
                                                            1. IT & Telecom
                                                              1. BFSI
                                                                1. Healthcare & Life Sciences
                                                                  1. Retail & E-Commerce
                                                                    1. Manufacturing
                                                                    2. By End-User:
                                                                      1. Large Enterprises
                                                                        1. Small & Medium Enterprises (SMEs)
                                                                      2. Canada
                                                                    3. Europe
                                                                      1. Market Size and Forecast
                                                                        1. By Type:
                                                                          1. Functional Testing
                                                                            1. Non-Functional Testing
                                                                              1. Regression Testing
                                                                                1. AI-Driven Testing
                                                                                2. By Deployment Mode:
                                                                                  1. On-Premise
                                                                                    1. Cloud-Based
                                                                                    2. By Application:
                                                                                      1. Web Application
                                                                                        1. Mobile Application
                                                                                          1. Desktop Application
                                                                                          2. By Industry Vertical:
                                                                                            1. IT & Telecom
                                                                                              1. BFSI
                                                                                                1. Healthcare & Life Sciences
                                                                                                  1. Retail & E-Commerce
                                                                                                    1. Manufacturing
                                                                                                    2. By End-User:
                                                                                                      1. Large Enterprises
                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                      2. U.K.
                                                                                                        1. By Type:
                                                                                                          1. Functional Testing
                                                                                                            1. Non-Functional Testing
                                                                                                              1. Regression Testing
                                                                                                                1. AI-Driven Testing
                                                                                                                2. By Deployment Mode:
                                                                                                                  1. On-Premise
                                                                                                                    1. Cloud-Based
                                                                                                                    2. By Application:
                                                                                                                      1. Web Application
                                                                                                                        1. Mobile Application
                                                                                                                          1. Desktop Application
                                                                                                                          2. By Industry Vertical:
                                                                                                                            1. IT & Telecom
                                                                                                                              1. BFSI
                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                    1. Manufacturing
                                                                                                                                    2. By End-User:
                                                                                                                                      1. Large Enterprises
                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                      2. Germany
                                                                                                                                      3. France
                                                                                                                                      4. Spain
                                                                                                                                      5. Italy
                                                                                                                                      6. Russia
                                                                                                                                      7. Nordic
                                                                                                                                      8. Benelux
                                                                                                                                      9. Rest of Europe
                                                                                                                                    3. APAC
                                                                                                                                      1. Market Size and Forecast
                                                                                                                                        1. By Type:
                                                                                                                                          1. Functional Testing
                                                                                                                                            1. Non-Functional Testing
                                                                                                                                              1. Regression Testing
                                                                                                                                                1. AI-Driven Testing
                                                                                                                                                2. By Deployment Mode:
                                                                                                                                                  1. On-Premise
                                                                                                                                                    1. Cloud-Based
                                                                                                                                                    2. By Application:
                                                                                                                                                      1. Web Application
                                                                                                                                                        1. Mobile Application
                                                                                                                                                          1. Desktop Application
                                                                                                                                                          2. By Industry Vertical:
                                                                                                                                                            1. IT & Telecom
                                                                                                                                                              1. BFSI
                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                                                    1. Manufacturing
                                                                                                                                                                    2. By End-User:
                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                      2. China
                                                                                                                                                                        1. By Type:
                                                                                                                                                                          1. Functional Testing
                                                                                                                                                                            1. Non-Functional Testing
                                                                                                                                                                              1. Regression Testing
                                                                                                                                                                                1. AI-Driven Testing
                                                                                                                                                                                2. By Deployment Mode:
                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                    1. Cloud-Based
                                                                                                                                                                                    2. By Application:
                                                                                                                                                                                      1. Web Application
                                                                                                                                                                                        1. Mobile Application
                                                                                                                                                                                          1. Desktop Application
                                                                                                                                                                                          2. By Industry Vertical:
                                                                                                                                                                                            1. IT & Telecom
                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                                                                                    1. Manufacturing
                                                                                                                                                                                                    2. By End-User:
                                                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                      2. South Korea
                                                                                                                                                                                                      3. Japan
                                                                                                                                                                                                      4. India
                                                                                                                                                                                                      5. Australia
                                                                                                                                                                                                      6. Singapore
                                                                                                                                                                                                      7. Taiwan
                                                                                                                                                                                                      8. South East Asia
                                                                                                                                                                                                      9. Rest of Asia-Pacific
                                                                                                                                                                                                    3. Middle East and Africa
                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                        1. By Type:
                                                                                                                                                                                                          1. Functional Testing
                                                                                                                                                                                                            1. Non-Functional Testing
                                                                                                                                                                                                              1. Regression Testing
                                                                                                                                                                                                                1. AI-Driven Testing
                                                                                                                                                                                                                2. By Deployment Mode:
                                                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                                                    1. Cloud-Based
                                                                                                                                                                                                                    2. By Application:
                                                                                                                                                                                                                      1. Web Application
                                                                                                                                                                                                                        1. Mobile Application
                                                                                                                                                                                                                          1. Desktop Application
                                                                                                                                                                                                                          2. By Industry Vertical:
                                                                                                                                                                                                                            1. IT & Telecom
                                                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                                                                                                                    1. Manufacturing
                                                                                                                                                                                                                                    2. By End-User:
                                                                                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                      2. UAE
                                                                                                                                                                                                                                        1. By Type:
                                                                                                                                                                                                                                          1. Functional Testing
                                                                                                                                                                                                                                            1. Non-Functional Testing
                                                                                                                                                                                                                                              1. Regression Testing
                                                                                                                                                                                                                                                1. AI-Driven Testing
                                                                                                                                                                                                                                                2. By Deployment Mode:
                                                                                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                                                                                    1. Cloud-Based
                                                                                                                                                                                                                                                    2. By Application:
                                                                                                                                                                                                                                                      1. Web Application
                                                                                                                                                                                                                                                        1. Mobile Application
                                                                                                                                                                                                                                                          1. Desktop Application
                                                                                                                                                                                                                                                          2. By Industry Vertical:
                                                                                                                                                                                                                                                            1. IT & Telecom
                                                                                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                                                                                                                                                    1. Manufacturing
                                                                                                                                                                                                                                                                    2. By End-User:
                                                                                                                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                                                      2. Turky
                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                    3. LATAM
                                                                                                                                                                                                                                                                      1. Market Size and Forecast
                                                                                                                                                                                                                                                                        1. By Type:
                                                                                                                                                                                                                                                                          1. Functional Testing
                                                                                                                                                                                                                                                                            1. Non-Functional Testing
                                                                                                                                                                                                                                                                              1. Regression Testing
                                                                                                                                                                                                                                                                                1. AI-Driven Testing
                                                                                                                                                                                                                                                                                2. By Deployment Mode:
                                                                                                                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                                                                                                                    1. Cloud-Based
                                                                                                                                                                                                                                                                                    2. By Application:
                                                                                                                                                                                                                                                                                      1. Web Application
                                                                                                                                                                                                                                                                                        1. Mobile Application
                                                                                                                                                                                                                                                                                          1. Desktop Application
                                                                                                                                                                                                                                                                                          2. By Industry Vertical:
                                                                                                                                                                                                                                                                                            1. IT & Telecom
                                                                                                                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                                                                                                                                                                                    1. Manufacturing
                                                                                                                                                                                                                                                                                                    2. By End-User:
                                                                                                                                                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                                                                                      2. Brazil
                                                                                                                                                                                                                                                                                                        1. By Type:
                                                                                                                                                                                                                                                                                                          1. Functional Testing
                                                                                                                                                                                                                                                                                                            1. Non-Functional Testing
                                                                                                                                                                                                                                                                                                              1. Regression Testing
                                                                                                                                                                                                                                                                                                                1. AI-Driven Testing
                                                                                                                                                                                                                                                                                                                2. By Deployment Mode:
                                                                                                                                                                                                                                                                                                                  1. On-Premise
                                                                                                                                                                                                                                                                                                                    1. Cloud-Based
                                                                                                                                                                                                                                                                                                                    2. By Application:
                                                                                                                                                                                                                                                                                                                      1. Web Application
                                                                                                                                                                                                                                                                                                                        1. Mobile Application
                                                                                                                                                                                                                                                                                                                          1. Desktop Application
                                                                                                                                                                                                                                                                                                                          2. By Industry Vertical:
                                                                                                                                                                                                                                                                                                                            1. IT & Telecom
                                                                                                                                                                                                                                                                                                                              1. BFSI
                                                                                                                                                                                                                                                                                                                                1. Healthcare & Life Sciences
                                                                                                                                                                                                                                                                                                                                  1. Retail & E-Commerce
                                                                                                                                                                                                                                                                                                                                    1. Manufacturing
                                                                                                                                                                                                                                                                                                                                    2. By End-User:
                                                                                                                                                                                                                                                                                                                                      1. Large Enterprises
                                                                                                                                                                                                                                                                                                                                        1. Small & Medium Enterprises (SMEs)
                                                                                                                                                                                                                                                                                                                                      2. Mexico
                                                                                                                                                                                                                                                                                                                                      3. Argentina
                                                                                                                                                                                                                                                                                                                                      4. Chile
                                                                                                                                                                                                                                                                                                                                      5. Colombia
                                                                                                                                                                                                                                                                                                                                      6. Rest of LATAM
                                                                                                                                                                                                                                                                                                                                  2. Competitive Landscape, 2024
                                                                                                                                                                                                                                                                                                                                    1. Introduction
                                                                                                                                                                                                                                                                                                                                    2. Automation Testing Market Share Analysis, 2024 (%)
                                                                                                                                                                                                                                                                                                                                      1. Market Share Analysis, 2024
                                                                                                                                                                                                                                                                                                                                      2. Competition Ranking, 2024
                                                                                                                                                                                                                                                                                                                                      3. Key Developments & Growth Strategies
                                                                                                                                                                                                                                                                                                                                        1. Merger & Acquisition
                                                                                                                                                                                                                                                                                                                                        2. Product Launch
                                                                                                                                                                                                                                                                                                                                        3. Expansion
                                                                                                                                                                                                                                                                                                                                      4. Consolidated SWOT Analysis of Key Players
                                                                                                                                                                                                                                                                                                                                  3. Company Profile
                                                                                                                                                                                                                                                                                                                                    1. SmartBear Software
                                                                                                                                                                                                                                                                                                                                      1. Business Overview
                                                                                                                                                                                                                                                                                                                                      2. Financial Data
                                                                                                                                                                                                                                                                                                                                      3. Key Product Categories
                                                                                                                                                                                                                                                                                                                                      4. Recent Developments
                                                                                                                                                                                                                                                                                                                                    2. Tricentis
                                                                                                                                                                                                                                                                                                                                    3. Micro Focus
                                                                                                                                                                                                                                                                                                                                    4. IBM
                                                                                                                                                                                                                                                                                                                                    5. Selenium HQ
                                                                                                                                                                                                                                                                                                                                    6. Ranorex
                                                                                                                                                                                                                                                                                                                                    7. Parasoft
                                                                                                                                                                                                                                                                                                                                    8. TestPlant
                                                                                                                                                                                                                                                                                                                                    9. Applitools
                                                                                                                                                                                                                                                                                                                                    10. Katalon