Exercise and Meal Plan App Market Size, Share & Trends Analysis Report By Region (North America, Europe, Asia-Pacific, Latin America, The Middle East and Africa) And Segment Forecasts, 2025 – 2033
USD 3800
Exercise and Meal Plan App Market Growth And Insights
The global exercise and meal plan app market size is expected to grow at a CAGR of 12.75% during the forecast period (2025–2033). The integration of fitness apps with wearable devices like smartwatches and fitness bands has boosted market growth. These devices provide real-time health metrics, enhancing user engagement and making fitness tracking more seamless.
An exercise and meal plan app is a digital tool designed to help users achieve their fitness and nutrition goals by providing personalized workout routines and meal plans. These apps typically offer features like exercise tracking, calorie counting, macro and micronutrient breakdowns, and progress monitoring. Many include AI-driven recommendations, guided workout videos, and meal prep suggestions tailored to dietary preferences and fitness levels. Some apps also integrate with wearable devices for real-time data syncing, helping users stay accountable and motivated on their health journey.
Market Drivers
Increasing smartphone penetration
The rising penetration of smartphones worldwide is a key driver of the market. With more people gaining access to mobile devices, the convenience of tracking fitness goals and planning meals through apps has significantly increased.
- As per GSMA’s State of Mobile Internet Connectivity Report 2023, approximately 54% (4.3 billion) of the global population owned a smartphone in 2023. Likewise, BankMyCell.com reports that 57.14% (2 billion people) use their smartphones to access the internet.
This connectivity enables seamless app adoption, especially in urban areas. Likewise, improvements in mobile technology, lower data costs, and increasing app compatibility with budget smartphones are further accelerating the market’s expansion.
Market Restraint
High competition & market saturation
The market faces intense competition, making it difficult for new entrants to establish a strong presence. With numerous apps offering similar features, differentiation becomes a major challenge. Many established brands dominate the market with advanced AI-driven personalization, influencer partnerships, and extensive user bases.
Moreover, free and low-cost alternatives create pricing pressure, limiting revenue potential for new developers. As a result, user acquisition and retention require significant marketing efforts and continuous innovation. The crowded marketplace makes it harder for apps to maintain long-term engagement, leading to high churn rates and reduced profitability.
Market Opportunities
Integration of AI & machine learning for personalized recommendations
The integration of AI and machine learning is transforming exercise and meal plan apps by providing highly personalized user experiences. These technologies analyze user data, including fitness levels, dietary preferences, and activity patterns, to deliver customized recommendations.
- For instance, in March 2025, Garmin, a renowned wearable technology brand, launched Garmin Connect Plus, a premium subscription service featuring AI-driven insights. This platform offers tailored health recommendations and performance analytics, enhancing user interaction with personalized data tracking. The service is available for $6.99 monthly or $69.99 annually, with an initial 30-day free trial.
As AI continues to advance, apps leveraging machine learning will see improved engagement, increased retention rates, and greater monetization opportunities through premium features.
Segmental Analysis
Hybrid apps dominate the market as they provide a comprehensive solution, combining exercise tracking with personalized meal plans. Users increasingly prefer all-in-one platforms that offer seamless integration of workouts, nutrition guidance, and progress tracking. These apps cater to both fitness enthusiasts and individuals looking for holistic health solutions, driving their popularity. Their adaptability to different user needs and AI-driven recommendations further fuel growth, making hybrid apps the preferred choice in the global market.
iOS remains the dominant platform in the global market due to its high user engagement and premium customer base. Apple’s ecosystem supports seamless app performance, high security, and integration with health-focused wearables like the Apple Watch. Additionally, iOS users are more likely to invest in paid subscriptions and premium features, making this platform a lucrative choice for app developers. The emphasis on user experience and data privacy further strengthens iOS’s market position.
Freemium apps lead the market as they attract a broad user base with free basic features while offering premium upgrades for enhanced functionality. This model balances accessibility and monetization, allowing users to experience core features before committing to a subscription. The increasing demand for personalized fitness and nutrition guidance has led to higher conversion rates from free to paid plans. As a result, freemium apps dominate the segment, driving engagement and long-term user retention.
Individuals represent the largest end-user segment, driving demand for exercise and meal plan apps as part of their personal health and fitness journeys. The rise of home workouts, self-guided nutrition plans, and wearable technology integration has fueled adoption. Personalized features like AI-driven meal planning and customized workout regimens make these apps indispensable. With growing awareness of health and wellness, individuals continue to account for the majority of app users, ensuring this segment’s dominance in the market.
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Regional Analysis
North America
North America dominates the global market, holding a market share of over 30%. This dominance is driven by the region’s high smartphone penetration, rising health consciousness, and increasing adoption of digital fitness solutions. The U.S. leads this growth, with consumers actively using fitness and nutrition apps to track their progress, plan meals, and achieve wellness goals.
One of the key contributors to this market strength is the widespread use of AI-driven and personalized fitness solutions. For example, MyFitnessPal, a popular app in North America, allows users to track their calorie intake and integrate their fitness data with wearable devices like Fitbit and Apple Watch. Similarly, Noom combines behavioral psychology with meal planning to help users manage weight and build healthier habits. These apps leverage AI-driven insights, real-time progress tracking, and customized coaching.
Moreover, the presence of major tech companies and fitness brands investing in app-based wellness solutions contributes to North America’s dominance. With ongoing innovations and growing demand for convenient, digital health solutions, the region is expected to maintain its leadership in the global market.
| North America | Europe | APAC | Middle East and Africa | LATAM |
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Competitive Landscape
- PlateJoy LLC
- YUMMLY
- Lifesum AB
- Ate
- MyNetDiary Inc.
- Noom, Inc.
- SPOKIN, INC.
- Ovia Health
- MyFitnessPal, Inc.
- MyPlate Calorie Counter
Recent Developments
- February 2025 – MyFitnessPal acquired Intent, a leading meal-planning app, to enhance its nutrition-tracking capabilities and offer users a more personalized approach to healthy eating. This strategic move enables MyFitnessPal to provide AI-driven meal recommendations tailored to individual dietary preferences, fitness goals, and nutritional needs.
