Outdoor Spa and Massage Bathtub Market

Market Overview

The Global Outdoor Spa and Massage Bathtub Market Size is projected to grow at CAGR of approximately 6.3% during the forecast period.

A market that is quickly expanding within the global spa and wellness sector is the market. Consumers looking for a pleasant and calming experience in the comfort of their own homes are becoming more and more interested in outdoor spas and massage baths.

The industry is fueled by a number of variables, such as increased disposable incomes, a growing interest in health and wellbeing, and rising demand for therapeutic and stress-relieving items. Additionally, the COVID-19 pandemic has caused people to focus more on things they can perform at home, which has increased demand for outdoor spas and massage bathtubs.

Market Dynamics

Market Drivers

The market share is anticipated to be driven by a number of major factors, including a rise in disposable income, an increase in health awareness, individuals' shifting lifestyles, and rapid technological advancements. 

• The rising interest in Health and Fitness

The demand for spa and massage bathtubs as a means of relaxation and rejuvenation has increased as a result of the growing trend toward a healthy lifestyle.

Manufacturers of Outdoor Spa and Massage Bathtub are constantly coming up with new technologies and features that make these products more appealing to consumers. Market expansion is aided by this.

The market's expansion is also anticipated to be aided by the rising demand for treatments for hyperpigmentation, acne, clogged pores, wrinkles, and other signs of aging. The becoming old age populace is logically spending on non-careful medicines, for example, strip and peeling to work on their psychological and actual wellbeing. Spa treatments will continue to be in high demand around the world due to their anti-stress and detoxification benefits. During the forecast period, it is anticipated that these factors will propel the market.

Market Restraints

Customers' shifting preferences toward the hazardous chemical-based spa can be attributed to the increased demand for personal care products. The demographic of men over 55 is yet another aspect of men's grooming. When it comes to using grooming products, these people are not very involved in their own personal grooming. Therefore, the difficulty lies in convincing customers to alter their lifestyles and selling these products. 

Market Opportunities

• Urbanization

It is anticipated that rapid urbanization will present numerous opportunities for market expansion. The term "urbanization" refers to the expansion of urban population densities and the migration of people from rural to urban areas. Spas are in high demand as a result of changing lifestyles and rising stress levels brought on by growing urbanization. For instance, the United Nations estimates that 68% of the world's population 2.5 billion people will live in urban areas by 2050, as stated in a report from the Department of Economic and Social Affairs. As a result, market expansion will be boosted in the coming years by rapid urbanization.

The Business End Client Portion is Expected to Develop at a Higher Rate Hotels, spas, and salons, among other commercial end-users, are included in the commercial segment. The commercial segment is anticipated to expand at a faster rate than the other end-user segments during the forecast period. The primary factor that is anticipated to accelerate the hot tub market during the forecast period is the rapid expansion of the hotel, salon, and spa industries.

Market Scope

Segmental Analysis

Segment by Type

• Freestanding Bathtub

Outdoor spa and massage bathtubs may be put anywhere in the outdoor living area since they are freestanding equipment. These tubs may be relocated with relative ease and often have their own filtration and heating systems. Spa and massage tubs that may be installed outside as freestanding fixtures are becoming more popular.

• Built-in Bathtub

An outdoor spa or massage tub may be placed right into your deck or patio to become part of your outdoor living space. These tubs must be set up in a specific location by a trained technician. More and more people are opting for built-in outdoor spa and massage baths because of the convenience and value they provide to the outdoor living space.

Segment by Application

• Household

Outdoor spa and massage bathtub sales to private clients fall under the domestic application category. Due to rising demand for premium and elegant lifestyle items among the wealthy population, the household category is predicted to have the biggest market share.

• Commercial

Sales of outdoor spa and massage baths to establishments like hotels, resorts, and spas fall under the commercial use category. Due to rising customer demand for high-end and one-of-a-kind hotel facilities, the commercial sector is predicted to expand rapidly.

Regional Analysis

The Global Outdoor Spa and Massage Bathtub Market is segmented by region as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

The market for outdoor spas and massage tubs is a subset of the larger home and garden industry, both of which are predicted to expand rapidly over the next several years. According to market research, the Asia-Pacific area is poised to be the most lucrative for outdoor spa and massage bathtub sales in the next years.

The wealthy populations of nations in the Asia-Pacific region, such as China, Japan, and India, are driving the demand for high-end consumer goods in this sector. The area's mild year-round temperatures and plenty of tourist attractions make it a prime location to sell spa and massage tubs to eager customers.

Due to customers' growing interest in prioritizing their health, the North American industry has great potential for expansion. In this part of the world, people are increasingly drawn to the idea of unwinding in the privacy of their own backyards by installing spas and massage baths.

Due to rising interest in outdoor activities and rising consumer demand for high-end lifestyle goods, the European market is predicted to expand at a modest pace. Eco-friendly and sustainable outdoor spa and massage baths are becoming more popular nowadays.

As the demand for high-end goods with health and wellness advantages continues to rise, the market is poised for rapid expansion in the coming years.

Key Players

1. Mexda
2. Monalisa
3. SUNSPA
4. WMK
5. Bigeer
6. Astral Pool
7. AQUASUN
8. Jacuzzi