The India Non-Store and Online Menswear Market is growing rapidly at a CAGR of approximately 9.4%, driven by a young population, increasing smartphone penetration, and rising comfort with digital shopping. The country’s expanding middle class and rising fashion consciousness among men are strong growth drivers. E-commerce giants like Flipkart, Amazon, and Myntra, along with local D2C brands, have revolutionized online menswear access. Tier 2 and Tier 3 cities are emerging as key markets due to improved internet access and digital literacy. However, challenges like logistical inefficiencies, high return rates, and consumer preference for touch-and-feel experiences remain restraints. Opportunities lie in regional language support, hyper-local delivery models, and influencer-led product discovery. Trends shaping the market include festive shopping spikes, increasing demand for ethnic fusion wear, and interest in sustainable fabrics. Customization options and AI-powered fashion assistants are gaining traction, particularly among tech-savvy urban youth. Mobile-first design and affordability are central to success in this fast-evolving landscape.
TABLE - India Non-Store and Online Menswear Market Size & Forecast By Product Type 2021-2033
Product Type | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Formalwear | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Casualwear | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Sportswear/Activewear | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Ethnicwear | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Accessories | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - India Non-Store and Online Menswear Market Size & Forecast By Sales Channel 2021-2033
Sales Channel | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Marketplace Platforms | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Brand-Owned E-Commerce Stores | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Social Commerce | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis