The Latin American market is steadily developing, led by Brazil and Mexico. Demand is rising in key sectors like construction, packaging, and consumer goods, driven by urbanization and industrial growth. Sustainability trends are boosting interest in recyclable and eco-friendly materials, especially in packaging and automotive applications. However, challenges such as political instability, economic volatility, and weak R&D infrastructure continue to hinder progress. Despite this, growing automotive production and supportive regulations for green technologies present strong opportunities for future market expansion. Strengthening innovation and regional partnerships could further accelerate growth.