The Exercise and Meal Plan App market in the Middle East and Africa (MEA) region is witnessing notable growth, driven by increasing awareness of health and wellness, rising smartphone penetration, and government initiatives targeting lifestyle-related health issues such as obesity and diabetes. Urbanization, changing dietary habits, and a young, digitally engaged population are further accelerating the adoption of mobile fitness and nutrition platforms.
Key trends in the region include AI-driven personalization of meal and workout plans, Arabic and multilingual support, and growing integration with wearables like Samsung, Apple, and Huawei devices. In many countries, there is a strong interest in culturally sensitive meal planning options, including halal, low-carb, and diabetic-friendly diets. Apps that incorporate home-based workouts, fasting support (especially during Ramadan), and mental wellness features are gaining popularity across both urban and semi-urban markets.
Opportunities lie in catering to underserved rural areas, tailoring content for women and families, and aligning with national health programs in countries like the UAE, Saudi Arabia, and South Africa. Collaborations with local influencers, fitness professionals, and healthcare providers can increase trust and adoption. As digital health awareness rises, MEA presents a diverse and emerging market for scalable, culturally adapted fitness and meal planning solutions.
TABLE - Middle East and Africa Middle East And Africa Exercise and Meal Plan App Market Size & Forecast 2021 – 2033
Middle East and Africa | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
UAE | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Turkey | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Saudi Arabia | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
South Africa | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Egypt | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Nigeria | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Rest of MEA | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - Middle East And Africa Exercise and Meal Plan App Market Size & Forecast By Type 2021-2033
Type | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Exercise Apps | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Meal Plan Apps | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Hybrid Apps | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
By Platform | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
iOS | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Android | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Web-Based Applications | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - Middle East And Africa Exercise and Meal Plan App Market Size & Forecast By Subscription Model 2021-2033
Subscription Model | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Free Apps (Ad-Supported) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Freemium (Basic Free Plan with Premium Upgrades) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Paid Subscription-Based Apps | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - Middle East And Africa Exercise and Meal Plan App Market Size & Forecast By End-User 2021-2033
End-User | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Individuals | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Corporates & Wellness Programs | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Healthcare & Nutrition Professionals | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis