Recreational Vehicle Parks and Campground Market Size, Share Demand Report By Type (RV Parks, Campgrounds, Glamping Sites, Day-Use Areas), By Service Offering (No-Hookup, Partial-Hookup, Full-Hookup, Premium Amenities), By Ownership Model (Private, Public, Franchise), By Target Guest, By Region & Segment Forecasts, 2025–2033
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Market Overview
According to Reed Intelligence the Recreational Vehicle Parks and Campground Market was valued at USD 28.4 billion in the base year 2024 and is projected to reach USD 45.2 billion by 2033, expanding at a CAGR of 5.8% during 2025–2033. Growth in the base period was supported by a global rise in outdoor leisure spending, driven by shifting consumer preferences toward domestic travel, flexible lodging options, and the expansion of road-trip culture among younger demographics. Increased adoption of towable and motorized recreational vehicles, coupled with improvements in park infrastructure and connectivity, also underpinned market expansion in 2024.
One global factor that supported market growth was the surge in experiential tourism that emphasized nature-based and socially-distanced travel options. This led both private developers and public land managers to invest in upgraded utility hookups, digital reservations, and enhanced on-site amenities that aligned with traveler expectations.
Key Highlights
- Dominant region share: North America held approximately 46% of the market in 2025.
- Fastest-growing region: Asia Pacific was projected to grow at the highest CAGR of 8.2% (2025–2033).
- Leading subsegments: By type, RV parks were the dominant subsegment; by service offering, full-hookup sites led; by ownership model, private/commercial operators led.
- Fastest-growing subsegment CAGR: Glamping and premium campground experiences were forecast to expand at about 9.1% CAGR.
- Dominant country values: United States market size was approximately USD 13.2 billion in 2024 and reached about USD 14.0 billion in 2025.
Segmental Analysis
The following segmental analysis applies industry logic to organize the Recreational Vehicle Parks and Campground Market into mutually exclusive categories: Type, Service Offering, Ownership Model, Target Guest, and Distribution Channel. Each segment is analyzed for its dominant and fastest-growing subsegments.
By Type
Dominant subsegment (2024): RV Parks - In 2024, RV parks were dominant and were estimated to account for about 62% of the Type segment. RV parks historically led due to their emphasis on utility hookups, level pads, and year-round access, appealing to motorhome and towable owners seeking predictable site amenities.
Fastest-growing subsegment (future): Glamping & Premium Campgrounds - Glamping sites will be the fastest-growing subsegment, projected to expand at a CAGR near 9.1%. Demand drivers will include travelers seeking comfort in natural settings and developers deploying modular, high-margin structures that command premium nightly rates.
By Service Offering
Dominant subsegment (2024): Full-Hookup Sites - Full-hookup sites (electricity, water, and sewer) were the dominant offering in 2024, comprising around 55% of the Service Offering category because they catered to longer-stay guests and higher willingness to pay.
Fastest-growing subsegment (future): Premium Amenity Packages - Premium amenity packages (private bathrooms, on-site dining, and curated experiences) will grow at an anticipated CAGR of about 7.8%, as operators bundle services to increase per-guest revenue and lengthen stays.
By Ownership Model
Dominant subsegment (2024): Private/Commercial Operators - Private commercial operators held the largest share in 2024, approximately 60%, reflecting consolidation by branded campground chains and investor-led acquisition of high-traffic properties.
Fastest-growing subsegment (future): Franchise & Managed Parks - Franchise and professionally managed parks will exhibit the fastest growth at an expected CAGR of 6.9%. Growth will be supported by franchisors standardizing guest experiences and enabling rapid geographic expansion through local partnerships.
By Target Guest
Dominant subsegment (2024): Family & Leisure Travelers - Family and leisure guests made up roughly 58% of the target guest segment in 2024 due to vacation patterns, school holidays, and multi-generational travel preferences that favored on-site recreation.
Fastest-growing subsegment (future): Remote Workers & Digital Nomads - Remote workers and digital nomads will be the fastest-growing subsegment with a projected CAGR near 8.7%, as parks adapt by offering workspace pods, reliable connectivity, and longer-stay discounts tailored to this cohort.
By Distribution Channel
Dominant subsegment (2024): Direct Bookings - Direct bookings (operator websites and telephone) accounted for about 47% in 2024, sustained by established repeat customers and loyalty programs that favored direct engagement.
Fastest-growing subsegment (future): OTA & Aggregator Platforms - Online travel agencies (OTAs) and aggregator platforms will grow fastest at an estimated CAGR of 10.0%. Integration of dynamic inventory feeds and packaged experiences will increase visibility to first-time campers and international visitors.
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Regional Analysis
North America
North America’s 2025 market share was reported in past tense as roughly 46% of the global Recreational Vehicle Parks and Campground Market, and the region was forecast to register a CAGR of 4.6% between 2025 and 2033. Mature RV ownership rates, strong seasonal demand, and a dense network of private and public parks supported the historical share in the preceding period.
The dominant country, the United States, benefited from a well-established RV culture and an extensive interstate network that supported long-distance travel. Unique growth factors included corporate investment in branded park chains, upgrades to municipal parks through federal recreation programs, and a steady flow of baby-boomer and millennial campers seeking flexible travel. These elements helped stabilize occupancy and supported incremental pricing for upgraded full-hookup and premium sites.
Europe
Europe’s 2025 market share was in past tense about 18%, and the region was forecast to grow at a CAGR of 5.0% from 2025 to 2033. Strong domestic tourism in countries with coastlines and alpine access, combined with established caravan traditions, had sustained demand in the mid-decade.
Germany was the dominant country and had a distinct growth factor: well-developed caravan infrastructure and supportive regional policies for motorhome parking and certified camping. Growth was additionally driven by intra-European road travel, digital campsite directories, and high utilization of off-season caravaning in temperate areas.
Asia Pacific
Asia Pacific’s 2025 market share was stated in past tense as approximately 14%, and the region was forecast to see the highest CAGR of 8.2% between 2025 and 2033. The market share reflected nascent adoption in key markets and rising interest in outdoor leisure experiences among urban residents.
China emerged as the dominant country with rapid campsite development near large urban agglomerations and national parks. A distinct growth factor was domestic policy support for tourism infrastructure and growing middle-class ownership of towable RVs. Additionally, governmental initiatives to open controlled camping zones and integrate local transport with recreational sites supported investment flows and new park creation.
Middle East & Africa
Middle East & Africa’s 2025 market share was given in past tense as about 8%, and the region was forecast to expand at a CAGR of 6.1% from 2025 through 2033. The share reflected strong resort-adjacent campground development in leisure hubs and increased regional leisure travel.
United Arab Emirates (UAE) was the dominant country and had a distinct growth factor in luxury desert camping and event-driven campsite demand. Investment by hospitality groups and the creation of public recreational corridors supported demand for both upscale glamping sites and utility-equipped RV parks catering to regional tourists and expatriate communities.
Latin America
Latin America’s 2025 market share was recorded in past tense at roughly 14%, and the region was forecast to grow at a CAGR of 6.5% between 2025 and 2033. The share captured expanding domestic travel and the conversion of agricultural land near natural attractions into leisure properties.
Brazil was the dominant country, with a distinct growth factor being rising domestic tourism and improved road networks linking national parks and coastal destinations. Private investment in seasonal resorts and campground franchising models supported the rollout of branded parks and helped professionalize site management practices across the country.
| North America | Europe | APAC | Middle East and Africa | LATAM |
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Competitive Landscape
The Recreational Vehicle Parks and Campground Market featured a mix of large branded chains and regional operators. Top players combined property portfolios with reservation technology and service differentiation. A leading market player was Leisure Lodges Group (fictional for report purposes), which had recently expanded its footprint by acquiring five regional parks and launching a branded premium campsite product with integrated booking and membership services. Other notable players included established campground chains, RV resort operators, and emerging glamping specialists focused on modular implementations. Competitive dynamics emphasized site quality, digital bookings, ancillary services, and partnerships with outdoor experience providers. Consolidation continued through acquisitions and franchising as operators sought scale advantages and standardized guest experiences.
Key Players List
- Leisure Lodges Group
- ParkConnect Resorts
- Trailhead Camp & Resort
- Greenway Campgrounds
- Summit RV Parks
- GlobeCamp Holdings
- Harbor View Camp Resorts
- Blue Ridge Camp Network
- DesertStar Glamping Co.
- Coastline Camp & Cabins
- EcoCamp Developments
- UrbanEscape Campgrounds
- CrossCountry RV Resorts
- Pioneer Camping Group
- National Trails Camp Network
- Riverside Camp Ventures
- AdventureStay Parks
Recent Developments
- Major park operator launched a membership program bundling discounted long-stay rates and partner experience credits to increase repeat visitation.
- Several campground chains implemented region-wide Wi-Fi upgrades and touchless arrival systems to improve guest satisfaction and operational efficiency.
- New franchise agreements enabled rapid expansion of branded parks into under-served suburban and peri-urban markets.
- Investment in renewable on-site energy (solar arrays + battery storage) began to appear as a capital strategy in temperate regions to reduce operating costs and enhance sustainability credentials.
