United States Nutritional Yeast Market Size, Share & Trends Analysis Report By Type (Fortified Nutritional Yeast, Unfortified Nutritional Yeast), By Form (Flakes, Powder, Granules), By Application (Food & Beverages, Dietary Supplements, Animal Feed) and Forecasts, 2025-2033

United States Nutritional Yeast Market Insights

In the United States, the nutritional yeast market is driven by the surge in plant-based and vegan diets, with nearly 10 % of adults embracing these lifestyles a factor fuelling demand for this savoury, protein- and B‑vitamin‑rich ingredient Health-conscious consumers prioritize fortified foods, and nutritional yeast’s high B12, protein, and antioxidant content aligns with immune and energy health trend Retail accessibility through organic supermarkets, online health stores, and favourable FDA regulations further bolster market growth However, the industry faces restraints from volatility in raw material costs particularly molasses and energy for fermentation and ongoing supply-chain disruptions and tariffs Pressure to maintain competitive pricing amidst narrow margins also challenges producers . Opportunities lie in innovations such as vitamin‑enhanced and flavoured formulations (e.g., selenium-, zinc-, or B12‑fortified yeast), packaging and texture improvements, and expansion into functional foods, supplements, and e-commerce channels. A rising trend toward clean‑label, sustainable production and the savoury umami flavour of flakes and powders supports broader adoption across plant‑based dishes and snacks.