Wheat Fiber Powder Market

Market Overview

The Global Wheat Fiber Powder Market Size is projected to grow at CAGR of approximately 6.2% during the forecast period.

Due to the health benefits of eating foods that contain wheat fiber, there has been an increase in demand for wheat fiber in recent years. A high fiber diet regularizes solid discharge, keep up with entrail wellbeing, decrease cholesterol levels, control glucose levels, and furthermore keep up with sound body weight. The factors that are driving the expansion of the food and beverage segment in the global wheat fiber market are an increase in consumer demand for foods high in fiber, a desire for a healthy and active lifestyle, an increase in disposable income, and a growing awareness of the importance of consuming dietary fiber. The global market for wheat fiber is also being driven by an increase in population and food demand. Notwithstanding, the ascent in the utilization of wheat fiber supplement has all the while prompted an expansion in the flood of phony and fake enhancements on the lookout.

Market Dynamics

Market Drivers

• Consumers' growing preference for diets high in fiber will drive market expansion

The global demand for foods high in fiber to improve gut health and lower the risk of certain lifestyle-related chronic health conditions is the primary driver of the global market for wheat-based bran. A number of new ideas and the production of wheat millers bran of a high quality have emerged as a result of the rising demand for wheat fiber in the food processing sector. Additionally, the wheat millers bran can be used to make a variety of functional foods.

In addition, leading companies have had to concentrate on developing new products that contain the main ingredient due to the growing awareness among consumers of the health benefits of high-fiber wheat-based bran. Worldwide, the breakfast cereal industry is thriving. Nowadays, customers are looking for protein and fiber-rich, healthy breakfast options. The demand for wheat fiber powder is expected to rise as a result of this trend in the coming years.

• Rising Usage of Wheat fiber in Creature Feed to Additional Fuel Market Development

The global rise in human consumption of animal protein has significantly transformed the animal feed industry. Animal farmers have begun investing in high-quality feed, which enhances their animals output and overall health. Manufacturers of animal feed had to make investments in novel ingredients that met the nutritional requirements of animals due to the growing demand for fiber-rich feeds. Like in human nutrition, dietary fiber plays a significant role in animal nutrition. The demand for high-fiber feed among animal farmers has increased as a result of the expanding body of knowledge regarding the connection between diets high in fiber and a healthy gastrointestinal tract. The use of wheat fiber powder in the livestock feed industry has significantly increased as a result of this factor.

Due to its capacity for absorption and water retention, wheat is popular for its ability to prevent constipation and is palatable. Wheat bran and similar feedstuffs are the primary sources of livestock energy in many nations, particularly in developing regions. In addition to having a lot of fiber, bran also has a lot of protein. The reduced cost of bran has led to an increase in the consumption of wheat-based bran as a protein source in place of corn and soybeans.

Market Restraints

Counterfeiting is the marketing and sale of counterfeit goods that pose a significant threat to legitimate suppliers of wheat fiber supplements. Subsequently, accessibility of phony and fake wheat fiber items thwart the market development.

The worldwide consumer preference for gluten-free foods is anticipated to be the primary impediment to market expansion. The ever-evolving dietary habits of today's consumers have significantly increased demand for gluten-free products. Although gluten, a major protein found in wheat, contributes to the dough's shape and texture, excessive consumption is not recommended because it may cause health problems like obesity. As a result, this factor has significantly increased demand for gluten-free products among consumers. The main makers of pastry shop and nibble items are centered around creating without gluten items that contain no type of wheat. The expansion of the market for products based on wheat has also been harmed by the rising incidence of celiac disease, which is brought on by eating gluten. In addition, the market's expansion is anticipated to be hampered in the coming years by the increasing availability of oat, rice, and corn bran substitutes, all of which are based on wheat.

Market Scope

Segmental Analysis

Segment by Type

• Organic

The wheat used to make organic wheat fiber powder is cultivated without the use of any synthetic fertilizers, pesticides, or genetically modified organisms, thus the "organic" label. People that care about their health and choose organic, non-processed foods drive up the price of organic wheat fiber powder.

• Conventional

Wheat farmed using standard methods, which may include the use of synthetic fertilizers, pesticides, or genetically modified organisms, is used to make conventional wheat fiber powder. Traditional wheat fiber powder has several applications and is readily accessible.

Segment by Application

• Food and Beverage

Wheat Fiber Powder is widely used in food goods including bread, pasta, cereals, and snacks to boost their fiber content and nutritional value, hence this sector is anticipated to have the greatest market share. It's a common stabilizer and thickener in many kinds of food.

• Personal care and cosmetics

Wheat fiber powder acts as an emulsifier and promotes skin health, thus it finds further use in the personal care and cosmetics industries. It's a common ingredient in skin care items including face masks, lotions, and creams.

• Pharmaceutical

Wheat Fiber Powder is utilized to enhance digestive health, reduce cholesterol levels, and control blood sugar levels; therefore the pharmaceutical sector is predicted to rise rapidly.

• Animal feed

Due to its high fiber content and nutritional value, Wheat Fiber Powder is widely utilized as a component in animal feed. Livestock, poultry, and even pets may benefit from its use in feed products.

Regional Analysis

The Global Wheat Fiber Powder Market is segmented by region as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Due to rising customer interest in consuming more nutritious and healthy foods, the Wheat Fiber Powder market is predicted to expand rapidly over the next several years. Market research on Wheat Fiber Powder's potential demand in different regions indicates that it will do best in the

North American, European, and Asian regions, respectively.

Demand for healthy food items in North America is likely to make the region a market leader. As more people learn about Wheat Fiber Powder's health benefits—including better digestion, reduced cholesterol levels, and weight management—the market should expand.

There will be a lot of expansion in Europe as well because of the rising interest in organic and natural foods. Market expansion is forecasted in this area because to the rising popularity of veganism and plant-based diets among consumers.

As the middle classes in nations like China and India continue to expand their purchasing power, the Asia-Pacific region is forecast to expand rapidly. Market expansion in this area is anticipated in part due to rising consumer knowledge of Wheat Fiber Powder's positive health effects.

The rising demand for healthy and nutritious food items throughout the globe is likely to propel the global Wheat Fiber Powder market to new heights in the approaching years.

Key Players

1. Cargill Incorporated
2. Ingredion Incorporated
3. Archer Daniels Midland
4. Roquette Frères S.A
5. Grain Processing Corporation
6. Tate and Lyle PLC
7. Südzucker AG
8. SunOpta Inc.
9. DuPont

Recent Developments

Emami, an Indian firm, introduced Aloevera and Aloevera gel haldi Chandan kesar variations under the BoroPlus brand in June 2020.

In June 2019, Myung In Cosmetics released a new product called "Farmstay" in Naturalist, which serves as a representation of the company's brand.