Consumer Products
The consumer products industry is characterized by high sales volume, rapid inventory movement and turnover, and durable/ non-durable products, with many players creating high pricing pressure and leading to high marketing costsand low profitability. Manufacturers and distributors in the industry encounter unprecedented pressure to provide a wide range of products and maintain a complex supply chain while competing with the pricing pressure imposed by intense competition.Managing a supply chain in today's highly volatile, complex, and multi-tier business environment is highly challenging for companies operating in the industry; however, the integration of advanced technological solutions into the supply chain has aided manufacturers in simplifying their operations.
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