In Australia, rising consumer demand for extended shelf life and safe packaged food driven by busy lifestyles and retail export growth is a primary driver for food preservation cards. These devices, often used in conjunction with preservation systems, are gaining traction in industrial and logistics settings where monitoring freshness is critical to reducing spoilage and food waste. Additionally, increasing awareness of clean‑label ingredients fuels the adoption of plant‑based and natural preservation technologies, which can be paired with freshness cards to offer transparent quality assurance. However, the market faces restraints such as stringent food safety regulations and labelling requirements, which raise entry barriers and increase compliance costs for new card technologies . Additionally, established reliance on synthetic preservatives and traditional preservation methods limits uptake. Opportunities stem from integrating smart packaging and traceability technologies such as NFC‑enabled freshness cards tied to blockchain or QR tracking systems meeting growing traceability demands and sustainability goals. Current trends include a shift toward natural, plant‑based preservation solutions (e.g. herb extracts) and increasing adoption of active and smart packaging systems to enhance food safety, transparency, and consumer engagement in Australia’s evolving food supply chain.