In China the food preservation card segment is gaining traction as an efficient solution to extend shelf life, especially amid rising demand for processed, packaged, and transported food. Strong drivers include rapid urbanization, increasing disposable incomes, and changing consumption habits toward convenient ready‑to‑eat meals and longer‑lasting products. Consumers’ health awareness and preference for clean‑label or natural alternatives are pushing manufacturers toward natural and biodegradable preservation solutions. Regulatory scrutiny and food safety incidents are reinforcing demand for safety‑oriented preservation technologies, creating an opportunity for advanced antimicrobial and active cards that inhibit spoilage. At the same time, restraints include negative perceptions of synthetic preservative components and cost sensitivity among smaller food SMEs. Rising raw‑material volatility also weighs on margins and pricing. Opportunities lie in leveraging e‑commerce distribution channels and digital traceability integration to offer customized, IoT‑enabled freshness cards suited to evolving consumer and industrial needs. Emerging trends show growth in natural/clean‑label preservation cards, micro‑encapsulation and biodegradable materials, and collaboration between preservation providers and packaged food brands for tailored release profiles and sustainability positioning.