In France, the food preservation card market is primarily propelled by a strong demand in the food and beverage sector for extended shelf life and reduced spoilage critical for processed foods, exports of perishable goods like seafood and meat, and convenience-ready meals. Rising consumer health concerns and food safety awareness intensify the emphasis on natural, clean‑label preservation methods, favouring cards that utilize botanically derived or plant‑based antimicrobial agents. Nonetheless, market expansion is restrained by higher production costs for eco‑friendly preservatives as well as consumer scepticism toward synthetic additives, which dampens uptake of conventional preservation cards. Opportunities emerge from innovations in clean‑label technologies and expanding demand in organic and plant‑based food segments, where preservation cards offering effective yet natural solutions can capture preference. Furthermore, growth in e‑commerce channels provides compelling distribution flexibility. A key market trend is the shift toward clean‑label, sustainable materials that support France’s strict environmental regulations and anti‑waste policies promoting circular economy principles.