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Anti-Sensitive Mouthwash Market

Anti-Sensitive Mouthwash Market Size, Share & Trends Analysis Report by Type (Cosmetic Mouthwashes, Therapeutic Mouthwashes) by Application (Household, Hospital & Clinics) and Segment Forecasts, 2023-2031

Market Overview

The Global Anti-Sensitive Mouthwash Market Size is expected to grow at a CAGR of approximately around 5% during the forecast period of 2023-2031.

Oral hygiene products such as mouthwash, which are often referred to as oral lotion, have the purpose of eliminating microorganisms that cause tartar and preventing dental problems such as gingivitis, cavities, and bad breath that are brought on by it. Mouthwash can also assist with clearing the throat of mucous and food particles that have become lodged there. Anti-sensitive mouthwashes are used for oral hygiene practices, which can potentially contribute to the overall health of a person’s mouth.

Anti-Sensitive Mouthwash Market Share 2019 2020 2021 2022 2023 2024 2025 2026 2028 2029 2030 2031 $XX.X Million $XX.X Million CAGR 5% Historical Years Forecast Years
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Market Dynamics

Market Drivers

  • Increasing awareness about oral health and hygiene

Our teeth and gums affect our overall health, medical costs, and quality of life. Access to health care, nutrition, cancer, HIV, heart disease, and oral health are among the top 10 health indicators. Oral health enables you to talk, smile, smell, and eat regularly, but it also helps you communicate, get along, and make money. Poor dental health can cause pain, difficulty, and expense. Awareness of these variables helps people prioritize oral hygiene. It is anticipated that factors such as effective product packaging and labeling, the growing popularity of alcohol-free mouthwash, and the introduction of herbal mouthwash will all contribute to the market expansion during the time covered by the analysis.

Market Restraints

  • Use of Chlorhexidine gluconate in antiseptic mouthwashes

Chlorhexidine gluconate is a prescription germicidal mouthwash that decreases bacteria in your mouth. Chlorhexidine is the most effective antiseptic mouthwash to date. Dentists primarily prescribe it to treat gingivitis's inflammation, swelling, and bleeding. Plaque can be prevented from forming by using antiseptic mouthwashes, which reduce the number of bacteria in the mouth. Chlorhexidine (CHX) is available only with a doctor's prescription. However, taking only one CHX might cause your teeth to become discolored and throw off the normal balance in your mouth. Hence, if you’re allergic to chlorhexidine, users can’t use it. There’s a possibility of a serious allergic reaction.

Market Opportunities

  • Growing demand for cosmetic mouthwashes

It is a liquid held in the mouth and then gargled for rinsing, and it cleans and freshens up the mouth while giving the mouth a good smell. Cosmetic mouthwash is used in this manner. Consumers are supposed to use these products per the instructions printed on the tubes or bottles. The cosmetic mouthwash is offered in various flavors, including those with active salt, mint, fresh tea, and other ingredients. The most important elements contributing to the expansion of the market are the rising incidence of dental diseases and the expansion of programs that promote oral hygiene.

Market Scope

Report Metric Details
Market Size by 2031 USD XX Million/Billion
Market Size in 2023 USD XX Million/Billion
Market Size in 2022 USD XX Million/Billion
Historical Data 2020-2022
Base Year 2022
Forecast Period 2024-2032
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. Segmentation by Type
    1. Cosmetic Mouthwashes
    2. Therapeutic Mouthwashes
  2. Segmentation by Application
    1. Household
    2. Hospital & Clinics
Geographies Covered
  1. North America
  2. Europe
  3. APAC
  4. Middle East and Africa
  5. LATAM
Companies Profiles
  1. Colgate
  2. Listerine
  3. Tom’s Of Miane
  4. Harold Katz
  5. TP
  6. Amway
  7. Biotène
  8. Sunstar
  9. CHTT
  10. Johnson
  11. P&G
  13. GSK

Segmental Analysis

Segmentation By Type

  • Cosmetic Mouthwashes

Most people use cosmetic mouthwash to improve their teeth and gums. Fluoride in cosmetic mouthwashes strengthens tooth enamel, reducing tooth decay. Essential oils, herbal extracts, and detergents help remove plaque and bacteria from gums and teeth. Cosmetic mouthwashes can whiten teeth or reduce halitosis (bad breath).

  • Therapeutic Mouthwashes

Therapeutic mouthwashes treat gum disease, dry mouth, and sore throat. Antibacterial mouthwashes kill germs that cause infection or irritation. Some soothe and protect damaged mouth cells. Therapeutic mouthwashes are non-prescription.

Segmentation By Application

  • Household

Anti-sensitive mouthwashes are usually used by adults and children. In households, therapeutic mouthwashes are used for various purposes, such as dry mouth, tooth decay, bad breath, and gingivitis, because they do not require a doctor’s prescription.

  • Hospital & Clinics

Sensitive mouthwashes are effectively used in dentist offices. These hospitals attract patients with tooth sensitivity. It's popular with sensitive skin sufferers who desire to feel better.

Anti-Sensitive Mouthwash Market Analysis By Type Cosmetic Mouthwashes Therapeutic Mouthwashes By Application Household Hospital & Clinics By Region North America Europe APAC Middle East and Africa LATAM Key Players Colgate Listerine Tom’s Of Miane Harold Katz TP & More ...

Regional Analysis

The Global Anti-Sensitive Mouthwash Market Analysis is segmented by region as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

North America

North American countries have the highest disease issues due to varied health behaviors and lifestyle factors. Governments, rules, resources, facilities, and health management systems vary per country. America is one of the world's top cuisine destinations. Our mouth bacteria make tooth-destroying acid from sugar and starch in our diet. Hence, the rising incidence of dental caries and other gum diseases is boosting the market.


Children's cavities are a common problem since they eat unhealthy food and don't properly care for their teeth. Therefore, dental cavities are more common in children and adolescents. The market is also helped by advancements in technology and an increase in the number of people concerned about their health. People are getting more aware that when compared to the costs of other dental care products, anti-sensitive mouthwashes have lower prices and are less costly than other dental treatments.

Asia-Pacific, Middle East, and Africa

The rising population in these regions has increased the need for gentle mouthwashes on sensitive teeth. Increasing levels of income experienced by individuals within the population. Increasing levels of consciousness regarding proper mouth hygiene. Oral care products that have benefitted from recent developments in technology. Mouthwashes designed specifically for sensitive teeth are abundant on the market today. A growing number of hospitals and clinics specializing in dental care in these regions drive the market.

Anti-Sensitive Mouthwash Market Regional Analysis
Regional Growth Insights Download Free Sample

Key Players

  1. Colgate
  2. Listerine
  3. Tom’s Of Miane
  4. Harold Katz
  5. TP
  6. Amway
  7. Biotène
  8. Sunstar
  9. CHTT
  10. Johnson
  11. P&G
  13. GSK

Recent Developments

Dec 2022 - Johnson & Johnson, one of the world’s largest, most diversified healthcare products company, announced that it had completed its acquisition of Abiomed, Inc. Abiomed is now part of Johnson & Johnson and will operate as a standalone business within Johnson & Johnson’s MedTech segment. Completing this acquisition allows Johnson & Johnson MedTech to expand their portfolio in the high-growth cardiovascular markets, adding solutions for heart recovery to the global market-prominent Biosense Webster electrophysiology business.

Anti-Sensitive Mouthwash Market Segmentations

Segmentation by Type

  • Cosmetic Mouthwashes
  • Therapeutic Mouthwashes

Segmentation by Application

  • Household
  • Hospital & Clinics

Frequently Asked Questions

What are the key drivers supporting the growth of the market?
Increasing awareness about oral health and hygiene is one of the key drivers supporting the growth of the market.
Colgate, Listerine, Tom’s Of Miane, Harold Katz, TP, Amway, Biotène, Sunstar, CHTT, Johnson, P&G, FREZYDERM, GSK.
Segment by type (Cosmetic Mouthwashes, Therapeutic Mouthwashes) Segment by application (Household, Hospital & Clinics) and region (North America, Europe, Asia Pacific, etc).
The global anti-sensitive mouthwash market expected to grow at a CAGR of 5% during the forecast period.
The forecast period for this market report is between 2023-2031.

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