Functional Energy Supplement Bars Market

Market Overview

The Global Functional Energy Supplement Bars Market Size is expected to grow approximately CAGR of 6.4% during the forecast period.

Bars called functional energy supplement bars are supplemental snacks that are made with cereal, micronutrients, and flavourings to give you energy quickly. Since most energy bars contain added protein, carbs, dietary fiber, and different supplements, they might be showcased as useful food sources.

Bars that add energy, nutrients, and benefits from food are called energy bars. They are frequently used as a meal replacement because they contain proteins, carbohydrates, and fats, all of which contribute to providing immediate energy. The bar's added carbohydrates and protein can give you the energy you need to work out or train. It also gives the body the nutrition it needs after a workout to build new muscle and repair any minor muscle tears from the workout.

Market Dynamics

Market Drivers factor

• Rising Demand for Healthy on going Snacks

The most significant driver of sales in the global energy supplement  bar industry has been consumer demand for healthy, on-the-go snacks that are both convenient and nutritious. Additionally, because of their high energy content and compact packaging, it is an excellent option for adults who require immediate results. It also has proteins, other nutrients, and micronutrients that are necessary every day, making it a small, well-balanced diet.

In addition, the increasing demand for energy bars to satisfy a wide range of consumer requirements has led to a variety of product innovations and an increase in the utilization of healthy ingredients. The expansion of the market is fueled by the addition of labels to these bars, such as gluten-free, vegan, low in fat, low in calories, and free of sweeteners and added sugars.

Worldwide, the culture of the gym and fitness routines are gaining popularity. Over the past eight to ten years, there has been a steady rise in gym and fitness center memberships. As a consequence of this, there has been a significant rise in the demand for foods that provide performance nutrition, such as energy supplement bars.

Energy bars are well-known for providing customers with instant energy, making them a great option for gym members' meals before and after exercise. Energy bars are in high demand because millennials are known to be more involved in recreational and fitness activities.

Changes in social and economic patterns, increased spending on food and beverages, increased awareness of healthy foods, altered meal patterns, and a desire to try new products are all contributing to an acceleration in the global demand for convenience foods. On-the-go snacking is becoming increasingly popular due to hectic lifestyles, particularly among working-class individuals, teenagers, people who live in hostels, and bachelors.

Market Restraints

On the other hand, energy supplement bars cannot be used as a substitute for whole-food sources as they do not contain all the required ingredients and excessive consumption of energy bars adds additional calories to the diet, which are the main factors restricting the market. However, rise in the number of food allergies as a result of specific food products coupled with various regulations regarding specific ingredients is expected to act as a restraint on the growth of the energy bar market while lack of product preference may pose a challenge to the energy bar market growth.

High cost- Because they contain premium ingredients like cashews, almonds, and other nuts that provide instant energy, the bars are more expensive, making them unaffordable for many people. During the forecast period, it is anticipated that this factor will limit the global market's expansion. Additionally, energy splliment bars are packed in premium packaging, including a box and wrapping, which raises their overall cost. These are a portion of the elements expected to block the market worth of the energy bar in the following couple of years.

Shifting of consumers taste- continually moving of client inclinations and tastes for nibble food items increment the expense of research,manufacturing,and dissemination framework for the central parts, in this way restricting the development of the energy bar piece of the pie

Market Opportunities

Growing demand for different flavours- Due to rising demand for energy supplement bars in a variety of flavours and textures, the global energy bar market is expanding rapidly. In addition, a study that looked at the trends that are affecting the nutrition bar market found that 60% of consumers were concerned about the energy bar's ingredients and texture, and 74% of consumers wanted energy bars to taste good. Millets, amaranth, soy, chocolates, fruits, grains, and other cereals are typical examples of demanding ingredients. As a result, the market's expansion is positively impacted by all of these factors.

Growing demand for dietary food- The growing demand for diet foods has led to an increase in the consumption of low-carb and low-fat energy bars. Additionally, the production of gluten-free and non-allergenic nutrition foods has become more accessible as a result of the growing awareness of the beneficial effects of natural, chemical-free foods on health. Additionally, the rising prevalence of diabetes has led to an increase in the consumption of low-sugar foods, opening up a new market.

Market Scope

Segmental Analysis

Type Segmentation

This segmentation is based on the two types of functional energy supplement bars - gluten-free and nut-free. Gluten-free bars cater to consumers who are allergic to gluten or prefer to avoid it for health reasons. Nut-free bars cater to consumers who are allergic to nuts or prefer to avoid them.

Application Segmentation

This segmentation is based on the specific applications or activities for which consumers use energy bars. Hiking, climbing, and trail running are the three applications we will focus on. Hiking requires sustained energy for long walks on varied terrains, climbing requires quick bursts of energy for short but intense climbs, and trail running requires sustained energy for long-distance running on uneven terrain.

Regional Analysis

The Global Functional Energy Supplement Bars Market is segmented by region as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

North America

The North American market for functional energy supplement bars is one of the largest in the world, driven by the increasing demand for healthy and convenient snacks. The United States and Canada are the major contributors to the market growth in this region.

Europe

Europe is another significant market for functional energy supplement bars, driven by the increasing health awareness among consumers and their preference for healthy and organic products. Countries like Germany, France, and the UK are the major contributors to the market growth in this region.

Asia Pacific

The Asia Pacific region is also expected to witness significant growth in the functional energy supplement bars market, driven by the increasing demand for healthy and on-the-go snacks in countries like China, India, and Japan.

Rest of the World

The rest of the world, including South America, the Middle East, and Africa, is also expected to witness growth in the functional energy supplement bars market, driven by increasing health awareness among consumers and the growing popularity of outdoor activities.

Key Players

1. Chia Charge
2. Science In Sport
3. Tribe
4. Trek
5. Prime
6. Clif Bar
7. Battle Oats
8. High5
9. Eastman
10. General Mills
11. Luna Bar
12. Nature Valley
13. PROBAR
14. Kate's Real Food
15. TAOS BAKES
16. Bobo’s Oat Bars

Recent Developments

In February 2023, Five novel potato types for tropical climates are being developed by HZPC in collaboration with the potato institute CIP (International Potato Centre).