High-End Chinese Spirits Market

Market Overview

The Global High-End Chinese Spirits Market Size is projected to grow at CAGR of approximately 7.3% during the forecast period.

The largest market for alcoholic beverages worldwide is China. The majority of the market is controlled by domestic enterprises, but urbanization, rising disposable incomes, and shifting lifestyles are increasing consumer demand for imported beer, wine, and spirits. A growing number of Chinese customers are buying alcohol, which is a result of the popularity of city nightlife.

Market Dynamics

Drivers Factor

Drinking occasion-According to the survey, most people drink spirits at social gatherings and networking events. When going out with friends, spirits were consumed by the majority (60 percent), followed by gatherings at home (58 percent) and business entertainment (54 percent). In contrast, the proportions of own consumption at home (36%), dining alone or with family (33%), and taking a regular meal with them (24%) were lower. Evidently, consumers perceive spirits drinking as a social activity and that these drinks frequently enhance gatherings atmosphere.
Business gift- In the past six months, 42% (331 respondents) of those polled said they had purchased spirits as a gift, with 70% doing so while on business trips to festivals.

The percentages of respondents who gave spirits as a gift during business visits to festivals were even higher, at 76% and 73%, respectively, for households with monthly incomes between RMB20,000 and RMB30,000. Regular business visits (35%), gifts of appreciation (30%), and visits to relatives and friends at festivals were additional occasions when spirits were purchased as gifts. Purchasers accept that spirits can act as a social grease and upgrade relational connections, and use them as a gift for their business partners at celebrations with the expectation that this will reinforce the relationship.

• Social Etiquette Boost Consumption

The most common reason for buying and drinking spirits was to follow social etiquette (44%) Compared to respondents in other age groups, those between the ages of 36 and 45 (49%) cited social etiquette as the reason for purchasing and drinking spirits. It's likely that people in the 36- to 45-year-old age range want to get to the top of their careers, so they go to more business networking events. In contrast, a greater percentage of novice consumers (45%) than intermediate consumers (39%) cited social etiquette as the reason they purchased and consumed spirits. This demonstrates that many new consumers socialize by drinking spirits.

Restraints Factors

• Health consciousness

Alcohol-related risks to health and safety are a concern. The risk of heart attack, heart disease, kidney diseases related to alcoholic beverages.

Energy drinks and non-alcoholic beverages pose a threat to business because consumers perceptions of their health and well-being influence their purchasing decisions.

There have been a number of instances in China where homemade rice wines have been sold illegally, which is slowing down the growth of the organized wine market. In addition, there have been instances in which numerous used and empty wine bottles were purchased and subsequently filled with counterfeit alcoholic beverages that were disguised as branded liquor. As a result, it is critical to combat the rise of fake alcoholic beverages because they could impede the expansion of the market for alcoholic beverages over the forecast period.

Market Scope

Segmental Analysis

Segment by Type

• Sauce Type

High-end Chinese spirits made with traditional sauce fermenting methods are featured in this segment. These spirits frequently have an elaborate and rich flavor character.

• Luzhou Type

This market consists of high-end Chinese spirits made exclusively in the Chinese province of Luzhou. Spirits of the Luzhou style are renowned for having a smooth and mellow flavor.

Segment by Application

• Restaurant

This market serves upscale Chinese spirits that are consumed in restaurants. Customers that value excellent dining and opulent settings love these spirits, which are frequently sipped alongside meals.

• Supermarket

High-end Chinese spirits that can be purchased in supermarkets are included in this class. These spirits are available for purchase by consumers for their own use or as presents for special events.

• Home

High-end Chinese spirits are included in this category; they are typically sipped at home. Customers can buy these alcoholic beverages for personal collection and enjoyment as well as to share with family and friends.

Regional Analysis

The Global High-End Chinese Spirits Market is segmented by region as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Asia Pacific

Asia Pacific is the largest market for high-end Chinese spirits and is expected to maintain its dominance during the forecast period. This is due to the rising disposable income of consumers, increasing urbanization, and growing preference for premium alcoholic beverages in China and other Asian countries. China is the largest market for high-end Chinese spirits in Asia Pacific. This is due to the large population of China, the increasing disposable income of consumers, and the growing popularity of Chinese culture and cuisine. Other key markets for high-end Chinese spirits in Asia Pacific include Japan, South Korea, India, and Southeast Asia.

North America

North America is another key market for high-end Chinese spirits and is expected to grow at a significant rate during the forecast period. This is due to the increasing popularity of Chinese culture and cuisine in North America. The United States is the largest market for high-end Chinese spirits in North America. This is due to the large population of the United States, the increasing disposable income of consumers, and the growing popularity of Chinese culture and cuisine. Other key markets for high-end Chinese spirits in North America include Canada and Mexico.

Key Players

1. China-Moutai
2. Wuliangye
3. LUZHOULAOJIAO
4. Yanghe
5. Langjiu
6. Shede
7. Jlc
8. GUJING GROUP
9. Kou Zi Jiu Ye