In India, growth in the food preservation card segment is propelled by rapid urbanization, rising disposable incomes, and increasingly busy lifestyles fuelled especially by dual‑income households that drive demand for processed and packaged food items requiring reliable preservation solutions. Regulatory momentum from the Food Safety and Standards Authority of India (FSSAI), aligned with international norms, imposes stricter limits on synthetic preservatives and encourages adoption of safer preservation cards, supporting both product innovation and consumer trust. Consumer health awareness is shifting preference toward natural, clean‑label preservation methods; manufacturers are responding by developing preservative cards infused with plant‑based antimicrobial and antioxidant compounds derived from turmeric, neem, or spice extracts. However, high cost of advanced preservation cards and limited awareness among small and mid‑size food processors restrain broader adoption. Opportunities lie in expanding applications across fresh produce, ready‑to‑eat meals, and regional snack sectors, as well as through e‑commerce and modern retail channels. Emerging trends include active packaging convergence preservation cards combined with oxygen scavengers and IoT‑enabled freshness indicators to enhance shelf life and traceability while aligning with sustainability goals in India’s evolving food landscape.