The frozen French fries market in Latin America is witnessing steady growth, driven by evolving consumer lifestyles, urbanization, and a rising preference for Western-style fast food across countries such as Brazil, Mexico, Argentina, and Chile. Rapid expansion of international quick-service restaurants (QSRs) like McDonald’s, Burger King, and KFC has significantly influenced demand for frozen fries, especially among the urban youth population. Additionally, increased freezer penetration in retail outlets and homes has further enabled convenient storage and consumption. However, the market faces restraints in the form of underdeveloped cold chain infrastructure in rural and semi-urban areas, which hampers widespread distribution. Another limiting factor is the increasing health consciousness among middle-income consumers, who are gradually shifting toward baked or air-fried alternatives over traditional deep-fried options. Despite these challenges, there are lucrative opportunities emerging in the form of growing retail chains, e-commerce grocery platforms, and private label expansions that focus on affordable, locally produced frozen fries. Trends such as the introduction of healthier variants, such as low-sodium or crinkle-cut fries with vegetable oil coatings, are gaining popularity. Based on current dynamics and regional developments, the LATAM frozen French fries market is expected to grow at a CAGR of approximately 6.3% from 2025 to 2030.
TABLE - LATAM LATAM Frozen French Fries Market Size & Forecast 2021 – 2033
LATAM | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Brazil | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Mexico | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Argentina | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Chile | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Colombia | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Rest of LATAM | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - LATAM Frozen French Fries Market Size & Forecast By Product Type 2021-2033
Product Type | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Straight-Cut Fries | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Crinkle-Cut Fries | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Waffle Fries | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Curly Fries | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Others (Shoestring, Steak Fries) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - LATAM Frozen French Fries Market Size & Forecast By End-Use 2021-2033
End-Use | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Foodservice (QSRs, Cafes, Restaurants) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Retail (Supermarkets, Hypermarkets, Convenience Stores) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Institutional (Schools, Hospitals, Airlines) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis
TABLE - LATAM Frozen French Fries Market Size & Forecast By Distribution Channel 2021-2033
Distribution Channel | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | CAGR (2024-2033) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Offline (Traditional Retail, Specialty Stores) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Online (E-commerce, Direct Delivery) | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX | XX |
Total | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX | XXX |
Source: Company Publications, Primary Interviews, and SR Analysis