In the Middle East & Africa (MEA), the food preservation card market is gaining traction thanks to rising population growth, accelerating urbanisation and shifting consumer preferences towards packaged and convenience foods, which heighten the need for reliable freshness-indicator and active preservation technologies to extend shelf life. These cards help ensure food safety and traceability, especially in regions grappling with high ambient temperatures and inconsistent cold‑chain infrastructure. However, the market faces restraints from limited infrastructure in rural areas and high costs tied to importing advanced materials, as well as regulatory fragmentation across countries with differing standards for food‑contact materials. At the same time, opportunities are abundant: expanding e‑commerce platforms and modern retail in urban hubs like Dubai, Cairo, Lagos and Nairobi open new distribution channels, and rising awareness of food waste reduction aligns with sustainable preservation solutions. A clear trend is the integration of active and intelligent packaging features such as time‑temperature indicators and antimicrobial systems into preservation cards, driven by sustainability mandates and the demand for smart, eco‑friendly technologies in the MEA region