In Russia, the food preservation card market is shaped by rising demand for processed and convenience foods, which drive the need for effective shelf‑life extension, food safety, and reduction of spoilage. Consumers increasingly seek reliable preservation methods due to concerns over foodborne illness and quality standards boosting usage of preservatives integrated into food systems. Domestic production of key preservative chemicals like acetic acid, sodium nitrite, and sodium pyrosulfate serves as a driver, especially given import restrictions from Western countries. Restraints include consumer health concerns regarding synthetic preservatives and a shift toward clean‑label preferences, alongside regulatory burdens that require rigorous safety testing before approving additives for use. Opportunities arise from strong growth in natural preservatives such as honey, vinegar, citric acid, and salt responding to consumer interest in natural and eco‑friendly ingredients. Technological innovation in additive formulation and collaboration with research institutions also offers scope for differentiation. A key trend is the gradual shift from synthetic to clean‑label natural preservatives, aligned with health and environmental consumer trends.