In Turkey, the food preservation card market is gaining momentum, particularly in urban and export‑oriented regions, driven by a growing packaged and convenience food sector propelled by rapid urbanization, changing lifestyles, and expanding e‑commerce platforms like BİM, A101, ŞOK and online grocery delivery services. Rising demand for extended shelf life in ready‑to‑eat meals and snacks is a key driver, alongside increasing regulatory scrutiny on food safety that underscores the need for reliable preservation solutions. However, volatility in raw material costs and supply chain disruptions remain restraints, as currency fluctuations and dependency on imports pose challenges for producers in implementing affordable preservation technology. Opportunities lie in the clean‑label and natural preservation segment: as Turkish consumers increasingly prefer organic and additive‑free offerings, preservation cards based on natural extracts or minimal‑chemistry approaches present room for growth. A notable trend is the alignment of preservation technology with halal certification and transparent ingredient labelling, which enhances consumer trust and supports export ambitions to EU and Middle East markets.