Women's Golf Drivers Market

Market Overview

According to Reed Intelligence the Global Women's Golf Drivers  Market Size will approximately grow at a CAGR of 5.7% during the forecast period.

The golf driver, also known as the 1-wood, is a fundamental tool in a golfer's arsenal designed specifically for launching the golf ball off the tee. This women's golf driver is characterized by its elongated shaft and enlarged club head, distinguishing it from other clubs in the golfer's bag. This design feature imparts enhanced power and increased distance to the ball upon impact. Furthermore, these products have been meticulously engineered to incorporate a significantly expanded sweet spot, thereby enhancing the ease with which the ball can be struck in a straight trajectory. According to extensive research and analysis, it has been determined that the golf driver holds a paramount position within the golfer's arsenal of clubs. Its significance lies in its ability to propel the golf ball to the greatest distance achievable. 

Consequently, it is recommended that the golf driver be employed whenever the objective is to achieve maximum distance during gameplay. In addition to their primary usage on fairways and approaches, it is worth noting that these golf clubs have been specifically engineered to enhance precision and accuracy during gameplay. The market's growth can be ascribed to several key factors. Firstly, there has been a notable increase in the number of women participating in the sport of golf. This demographic shift has contributed to the expansion of the market. Additionally, there is an increasing need for lightweight and superior performance drivers among golf enthusiasts. This trend is driven by the desire for improved gameplay and enhanced player experience. Furthermore, the market has been bolstered by the surge in online retail sales, which has provided consumers with greater convenience and accessibility to golfing equipment. These factors collectively contribute to the overall growth observed in the market.

Market Dynamics

Market Drivers

• Increasing Number Of Women Professional Golf Players

The burgeoning presence of professional women golfers has emerged as a pivotal catalyst propelling the growth trajectory of the women's golf drivers market. The increasing participation of women in elite-level sports has led to a surge in the market demand for high-performance equipment tailored to their specific needs. In the past few years, it has occurred a notable surge in the participation of women in the realm of professional golf. According to available data, the number of women participating in the LPGA Tour in 2010 was reported to be 13. According to current data, the current count of entities in question exceeds 150. The observed growth in the golf industry can be attributed to several key factors. Firstly, there has been a notable surge in the sport's popularity among women, which has significantly contributed to its overall expansion. This heightened interest can be attributed to various societal and cultural shifts that have encouraged greater female participation in golf. Furthermore, the increasing availability of professional opportunities for women in golf has played a pivotal role in driving this growth. As more avenues for women to compete at the professional level have emerged, aspiring female golfers have been motivated to pursue their passion and strive for excellence in the sport.

This has not only bolstered the talent pool but has also attracted greater attention and investment from various stakeholders. Another crucial factor contributing to the growth of women's golf is the enhanced visibility it has received in the media. With the advent of digital platforms and the proliferation of sports coverage, women's golf has gained greater exposure and recognition. This increased media presence has not only amplified the reach of the sport but has also fostered a more inclusive and diverse image of golf, attracting a wider audience and generating greater interest among both existing and potential female players. In conclusion, the growth of women's golf can be attributed to the rising popularity The upward trajectory of professional women golfers has led to a corresponding surge in the market for women's golf drivers. Professional golfers, renowned for their exceptional skills and expertise, exhibit a strong inclination towards acquiring cutting-edge equipment that optimizes their ability to achieve long and accurate shots. Consequently, they demonstrate a willingness to invest a substantial amount of financial resources in order to procure the most superior and advanced golfing gear available in the market. The current market conditions are fostering a highly profitable environment for the women's golf drivers segment.

• Increasing Demand For Lightweight Drivers And Online Shopping

The current trend in the golf industry is the development of women's golf drivers that exhibit a notable shift towards lightweight construction and enhanced performance capabilities. The emergence of novel technologies, exemplified by carbon fiber composites, has contributed to this phenomenon. The implementation of these technologies enables manufacturers to develop drivers that exhibit a desirable combination of lightweight construction and high strength properties. The online shopping market has been experiencing significant growth in recent years. The current market landscape is witnessing a notable increase in the availability of golf drivers for women, as various retailers are expanding their product offerings to cater to this specific demographic.

Market Restraints

• High cost and low awareness about the Women’s Golf Drivers

According to our analysis, it has been observed that there exists a price disparity between women's and men's golf drivers, with the former generally being priced higher than the latter. The observed phenomenon can be attributed to a multitude of factors, encompassing the expenses associated with materials procurement, manufacturing processes, and marketing endeavors. The market potential for women's golf drivers may be constrained by the considerable price point associated with these products. According to a study conducted from the National Golf Foundation, it has been observed that the average cost of a women's golf driver stands at $400, whereas the average cost of a men's golf driver is $300. The current market exhibits a notable deficiency in consumer awareness pertaining to women's golf drivers. The disparity in popularity between men's and women's golf is a contributing factor to this observation. Insufficient levels of awareness among potential consumers and stakeholders may potentially impede the overall growth trajectory of the market.

Market Opportunities

• Increasing Womens Sports

The increasing prominence of women's golf tournaments is concurrently generating favorable prospects for the market of women's golf drivers. The tournaments are serving as a catalyst for promoting women's golf, thereby fostering an increased interest and participation among women in the sport. The golf industry is experiencing an increasing emphasis on personalization. The current trend in the golf industry involves the emergence of women's golf drivers that have been meticulously tailored to cater to varying swing speeds or skill levels. In the realm of golf equipment, it is noteworthy to mention that certain drivers have been specifically engineered to cater to the needs of female golfers with varying swing speeds. These drivers can be categorized into two distinct groups: those tailored for women with slower swing speeds and those tailored for women with higher swing speeds. Certain drivers are engineered to cater to golfers, particularly women, who possess a distinct swing characteristic, such as an outcome.

Market Scope

Segmental Analysis

Segmentation By Type

• Lightweight Golf Drivers

The utilization of lightweight golf drivers by female players is a prevalent strategy aimed at enhancing shot distance and overall performance. The product has experienced a notable surge in appeal among female golfers on a global scale. This can be attributed to its inherent lightweight characteristics, which render it exceptionally well-suited for accommodating the unique swing mechanics of women. The observed data suggests that the utilization of these products has a positive impact on individuals' accuracy and power levels when executing a shot. Furthermore, it is worth noting that these games exhibit a higher degree of leniency, affording players the opportunity to err without incurring significant consequences. The implementation of lightweight drivers in this context offers a notable advantage by mitigating fatigue, thereby enabling players to sustain their focus over extended durations and consequently enhance their overall performance.

• Heavyweight Golf Drivers

The designation "heavyweight" is commonly employed to describe clubs that possess a weight considerably greater than that of standard equipment. According to research findings, it has been observed that the average weight of a heavyweight club utilized in women's golf tends to exceed the standard club weight by approximately 2-3 ounces. This slight increase in weight has been found to have a notable impact on the overall distance achieved during gameplay. Golf clubs of this particular design are engineered with the primary objective of enhancing power and distance capabilities.

Additionally, they offer improved stability and control, thereby enabling golfers to effectively target and reach distances that would have been unattainable. The incorporation of additional weight in golf clubs serves the purpose of mitigating club head twisting, a phenomenon that can lead to inaccurate shots. Research indicates that heavyweight clubs tend to exhibit a higher price point compared to their standard counterparts. However, it is important to note that this increased cost may be justified for individuals who are committed to the sport of golf at a more advanced level.

Segmentation by Application

• Online Sales

The golf industry has witnessed a notable surge in the popularity of online sales, particularly in the market for women's golf drivers. The advent of online platforms has revolutionized the consumer experience by offering a convenient and accessible means for individuals to peruse, evaluate, and acquire women's golf drivers to the ease and convenience of their own residences. E-commerce platforms, including online stores operated by golf equipment retailers and third-party online marketplaces, serve as prevalent channels for facilitating the online sales for women's golf drivers.

The advent of online sales has significantly expanded the scope of consumer access, facilitating the ability for individuals across various geographical locations to avail themselves of a diverse assortment of products. This enhanced accessibility empowers customers to engage in comprehensive price comparisons, peruse reviews, and ultimately make well-informed purchasing choices.

• Offline Sale

Offline sales, in the context of women's golf drivers, pertain to the conventional retail channels that involve physical brick-and-mortar establishments. These channels are distinct from online platforms and encompass the traditional methods of selling products to consumers. Offline sales channels commonly utilized in the golf industry include golf pro shops, sportswear shops, golf specialized shops, and golf equipment retailers. These channels serve as key avenues for consumers to access and purchase golf-related products and equipment outside of online platforms.

The brick-and-mortar stores offer customers the opportunity to engage in a tangible shopping experience, where they can personally visit the establishments, interact with knowledgeable sales personnel, and gain firsthand exposure to the women's golf drivers prior to finalizing their purchase decision. Offline sales channels offer customers a valuable opportunity to engage in a personalized shopping experience. By visiting physical stores, customers can benefit from receiving tailored advice, exploring and testing different equipment options, and obtaining expert guidance in choosing more appropriate golf drivers that align with their specific needs.

Regional Analysis

The Global Women's Golf Drivers  Market is segmented by region as North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

North America (United States, Canada and Mexico)

The North America region exhibits the highest growth rate in the market for women's golf drivers. This can be attributed to the region's robust sports infrastructure and a commendable level of awareness regarding women's golf. The North American region is currently experiencing a notable economic growth, which has consequently led to an increasing popularity for women's golf. As a result, various companies have recognized the potential of this market and are actively investing in its development.

Europe (Germany, UK, France, Italy, Russia and Spain etc.)

Europe is renowned for its exceptional sports infrastructures and robust investments in this sector. Ireland is renowned for its well-developed golf infrastructure, which has been a significant draw for female golf enthusiasts seeking to engage in the sport within this particular region. The market for women's golf drivers in this region is experiencing growth due to the heightened awareness surrounding women's golf. The burgeoning popularity of women's sports, particularly women's golf, in this region is contributing significantly to the growth of this market.

Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)

The Asia-Pacific region is currently experiencing significant growth in the market for women's golf drivers. This can be attributed to the increasing popularity of women's golf, particularly in countries such as Thailand and other nations within the Asia-Pacific region. The burgeoning presence of sports equipment on online shopping platforms, coupled with the emergence of lightweight drivers, is fueling the growth of the women's golf drivers market in this particular region.

South America (Brazil, Argentina and Colombia etc.)

The South American region has emerged as a promising market for women's golf drivers, displaying notable growth potential. The presence of alternative sports such as football, basketball, and other athletic activities has resulted in a decline in the popularity of golf within this particular region. The current market trend indicates a positive growth trajectory in this particular sector.

Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

The Middle East and Africa region currently represents a relatively modest market for women's golf drivers, primarily due to limited awareness and interest in women's golf within this demographic.

Key Players

1. Bridgestone Golf
2. Callaway Golf
3. TaylorMade Golf
4. Cobra Golf
5. Mizuno
6. Wilson
7. Yonex
8. Nike
9. Adams
10. Ping
11. Acuity
12. Geek Golf
13. Scotty Cameron
14. Titleist
15. Dunlop
16. MacGregor
17. Cleveland Golf
18. Honma
19. KATANA
20. Golf Pride
21. Iomic
22. Lamkin
23. Winn
24. SuperStroke
25. Avon Grips
26. NICKENT
27. Adidas
28. FootJoy
29. Sunview GOLF
30. Number Golf

Recent Developments

23 May 2023 - The Ladies Professional Golf Association (LPGA) has recently introduced a line of golf clubs, accessories, and shoes specifically designed to cater to the needs of female beginners and juniors at an affordable price point.